From May until now, Havaianas has activated 40,000 new points of sale

A very Brazilian product doesn't lose its edge: Hawaiian: demand was higher than expected and its physical shops were multiplied

The company reported that digital sales advanced 280% from July to September in the annual comparison

While here Hawaiian slippers can be found in any corner supermarket in Brazil, abroad the brand has another positioning. 

"In the international market Havaianas is considered a fashion accessory", says the president of Alpargatas, Roberto Funari. "Our sales efforts there are sandals in the range of 20 to 25 dollars or euros". One of the most successful models in Europe and the United States is the one with the Brazilian flag. This year, in the midst of a pandemic, a Havaianas concept shop was opened on Carnaby Street, one of London's fashion poles.