Depressing and not a bit festive : John Lewis' Christmas advertisement
The ad starts with a boy whose football is stuck in a tree. A friend intervenes to help him, which triggers more acts of kindness, with each clip alternating between live action and various animation styles.
The announcement ends with the message 'Give A Little Love' written in the sky with the smoke of a World War II spitfire in honour of Captain Tom Moore.
Many disappointed viewers logged on to Twitter to say they considered the ad 'the worst yet' of the brand.
