Without the online sales option, jobs and Primark shares plummet

253 Primark shops will be temporarily closed, representing 64% of their total retail space, with the announced periods of closure varying according to each market

AB Foods' Primark fast fashion business lacks a digital presence and as such, the retailer will suffer a much greater impact from the closures in the UK and its main overseas markets.

Primark's financial tensions can be compared to those of its retail partner Next ( NXT.L ), which reported strong online sales on Tuesday that eliminated the physical retail division it faced with the increased restrictions of Covid-19.

Source: Yahoo Finance

Primark shops in Ireland, France, Belgium, Wales, Catalonia in Spain and Slovenia have closed to comply with the new restrictions

Primark anticipates loss in sales by Christmas

Primark, which does not sell online, said the closure of its shops in England and other countries will cost around £375 million in sales. 

In September, the fast fashion chain increased its profit forecasts after seeing sales rebound strongly since its shops reopened in June, when Europe emerged from the first lockdown.