Older and wealthier viewers are losing love with the BBC as its general audience continues to decline

The BBC's reach is decreasing among these loyal groups, and the older public in particular

The British spend an average of two hours and 22 minutes a day watching, listening to and reading BBC news and entertainment programmes - less than three years ago

The British spent an average of two hours and 22 minutes a day on the national broadcaster's digital television, radio and digital services last year, 19 minutes down since 2017. The middle class and older people have been the BBC's most dedicated audience, but even they are beginning to drift apart, according to Ofcom media regulator.

The proportion of those over 55 with a positive BBC impression fell from 64 per cent to 62 per cent in two years, while the firm's reach among the highest socioeconomic households fell from 96 per cent to 92 per cent.

Richard Sharp is supposed to be enrolled for a fee of £160,000 per year

Surprise candidate for President of the BBC 

Sharp spent 20 years at Goldman 

The Telegraph reported that Sharp is running for the £160,000 a year post, which was formally opened for candidates last week.

Sharp was head of Chancellor Rishi Sunak when he was at Goldman and was also an advisor to Prime Minister Boris Johnson when he was Mayor of London.

He took on an unpaid role as advisor to the Treasury after the coronavirus epidemic, participating in the £1.5 billion arts bailout organisation and £500 million insurance to help restart TV production.