Tuesday, 27 October 2020

"Messy beauty" behind a campaign for the Italian house

What's behind the curtains ? Here is the proposal in Gucci's new fashion campaign








Gucci's latest project, revealed today, is no different: an ironic campaign photographed by American photographer Alec Soth , which purposely destroys the glamorous illusion of a fashion shoot.





"I put together different things, which represent the messy beauty I've always sought: the chaos of beauty," said AlessandroMichele, the brand's designer, in a note. "Breaking the spell that forces my collaborators to work with passion on clothes that they will later have to abandon, I asked the team to wear them. And so we did a self-sufficient job, all inside our house, mixing things we had already done with things we were about to do.¨


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