Brazilians prefer App food instead of restaurant

Food and meal delivery applications have been an option to avoid going to supermarkets and restaurants. iFood makes deals with restaurants that sell food by the kilo. The menu of the day is set in advance and the day before, iFood orders the quantity to be delivered to the restaurant, based on the demand already scheduled. In practice, the application buys the increase of the restaurant's capacity, to who pays in advance

In the view of the Brazilian Association of Bars and Restaurants (Abrasel), the practice indicates dumping - when a supplier puts on sale a product at a price much lower than the market. "Delivery is a key point for the competitiveness of restaurants, increasingly customers seek convenience," says Célio Salles, member of the national board of directors of Abrasel. "But the application can't practice subsidy on products sale, which ends up distorting market equilibrium", he says.

Besides the aggressive prices, one of the greatest complaints of the restaurants against the application refers to the transparency on the exhibition of its business on the platform. Who appears first on the research by category - snacks, bakery, Brazilian food etc. - has more chances of being chosen by the consumer.

iFood stated that partners usually show 50% growth in the first six months registered on the platform.